External communication:
E-mail: Employees send email to the existing clients and new prospects for the business. In CIBC they send new bank offers, invitations, financial monthly statements, further confirmations and business related details. CIBC Customer care department widely use this for external communication.
Telephone: In CIBC customers are called for financial offerings, bill collections, customer query replies.
Fax: Customer monthly bills and other customer related bank documents are send on fax after the request from a CIBC customer.
Brochures: CIBC new attractive offers, product descriptions, are advertised in brochures with CIBC website address and other contact details.
Media advertisements (magazines, TV ads, news papers): CIBC video advertisements and regular CIBC bank advertisements regarding the ongoing financial offers are brought in to media.
CIBC website: CIBC bank website is used for crystal clear details regarding the companies profile, products, contacts and further details.
Press meeting: Press meetings are done to make very important announcements to the public.
Client meeting: The CIBC officials conduct meeting in person with business clients for business deals.
Outdoor hoardings: CIBC ads are projected through outdoor hoardings in main intersections for the public view.
CIBC annual report: Annual financial reports are officially released to the public.
Business cards: Employees use CIBC business cards that are given to every employee with their name, designation in the bank and their contact details.
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